You've Been Storing Your Coffee In The Worst Possible Spot

The place you keep it is quietly stealing the flavour you paid for.

That clear jar on the counter looks lovely. It's also draining your coffee of everything good.

Light, heat, air and moisture are the four enemies of ground coffee. Your sunny shelf hands it all four.

An airtight, opaque container in a cool cupboard keeps the aroma locked in for far longer.

Same beans, same machine. One small move and your morning cup suddenly tastes like the bag promised.